• There is an amazing diversity of cider styles
  • From bone dry to unctuously sweet
  • From zingy and crisp to bold and earthy
  • From still and silky to brisk and bubbly
  • Front pint to flute
  • From pale to pink

• There is a huge range of occasions to enjoy cider:
  • The ultimate thirst quencher on a summer’s day
  • To be paired with food – fish – and salads – and beef, as well as pork & cheese
  • To be popped in celebration

Cider is a truly sustainable drink:

• Carbon fixing and till-free, orchards act as proxy woodlands, support a wealth of flora and fauna and are wonderful places for improving physical and mental health
• Making cider uses considerably less energy than many other beverages
• Crafting cider supports the communities and economies of rural regions, as well as the landscape

• Cider brings people together
  • Community orchards & pressing days
  • Cider clubs

• Cider is made, and consumed, by a diverse and inclusive range of people
  • Young and old
  • Rural and urban
  • Men and women
  • All colours and backgrounds

• Cider people have interesting lives and stories
  • Rock star turned cider merchant
  • Cider maker and Proclaimers tour manager
  • Farmer with a philosophy degree
  • Hotelier turned champagne cider maker